Usability and SEO Blog

Users in the center of attention, the customer is king-

The customer is king. This is not new to the company. Your customers have expectations and goals that can be very different. Since the consumer behavior research has been, is also the clear.

Entirely clear but seems not all companies be that she and users at the center of attention must put their customers to succeed () to be it. You should speak the language the user and they should consider the different motivations of their customers.

The value of a particular product is always in the eye of the beholder.

These are the special needs that need to find out. These are hierarchically arranged according to Maslow.

Self-realization

Validity

Affection / love

Security and stability

Biological (basic) needs

Maslow pyramid of needs: Only when the basic requirements in the "untersteten level are satisfied, one needs the other face.

See also: http://de.wikipedia.org/wiki/Maslowsche_Bed% C3% BCrfnispyramide

Speak the language the user is, their target groups to know the. in a study with the use of psychological methods, ie find out what is important to them.

Key concepts for the website are user-friendly information architecture and task-oriented interaction design.

How important are the users, is also evident in the product communication. It is the customer perception of value determined by survey, to take appropriate advertising.

How important is it, "point" to make right the following example shows by Florack and Scarabis from the year 2005.

Consumer Example:

The introduction of an innovative product currently was at first not very successful. Cloth diapers should be replaced by plastic nappies. An attempt was made diapers to parents as a relief work to sell these disposable. However, the long sales remained unsuccessful.

In a study revealed that for mothers the welfare and the satisfaction of the babies were much more important than one's own work relief.

Consequently, changed the product communication: Babies in the new diapers would not only dry but also happier.

• World Usability Day in Berlin - Web 2.0
• Seven Reasons for a high Usability & User Experience (UX)
• Guidelines for conducting usability tests