Users in the center of attention, the customer is king-
24. September 2008 – 19:38The customer is King. This is not the new company. Your customers have expectations and goals, which can be very different. has been explored since the consumer behavior, is also clear.
Entirely clear but seems not all companies have to, that they and their customers Users at the center of attention have to, to succeed(is) to be. You should speak the language of the users and they should consider the different motivations of their customers.
The Value of a particular product is always in the eye of the beholder.
These are the special needs, it is to find out. These are arranged hierarchically according to Maslow.
Self-realization
Validity
Affection / love
Security and stability
Organic (Basic)Needs
Maslow's hierarchy of needs: Only once are the most basic requirements in the "under constant-level" satisfies, to set the other needs.
See also : http://de.wikipedia.org / wiki / Maslowsche_Bedà ¼ rfnispyramide
The language of the user is talking, meet their own target groups. Dh. out in a study with the use of psychological methods, what is important.
Key concepts for the website are user-friendly information architecture and task-oriented interaction design.
How important are the users, is also evident in the product communication. Here, the perceived benefit of the customer identified by survey, to initiate promotional activities.
How important is it, the right "point" to take, The following example shows by Florack and Scarabis dating 2005.
Consumer behavior as:
The introduction of an innovative product currently was not initially very successful. Cloth diapers should be replaced by plastic diapers. An attempt was made, these disposable diapers to parents to sell it as a work relief. However, the paragraph was long unsuccessful.
In one study it was found, that mothers were much more important for the welfare and satisfaction of the Babies, as their own work load.
Consequently, the changed product communication: Babies were in diapers not only the new dryer, but fortunately.
These articles might well be:
- World Usability Day in Berlin – Web 2.0
- Seven reasons for high usability & User Experience (UX)
- Guidelines for conducting usability tests
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6 Responses to “Nutzer im Zentrum der Aufmerksamkeit -Der Kunde ist König-”
Na das will ich doch hoffen, dass für Mütter die Belange des Kindes viel wichtiger sind als der Job. Genauso sollte es doch sein!
By Sandra on Jan 10, 2011
Die Bedürfnispyramide ist ja schon recht alt, trotzdem finde ich, dass sie ziemlich genau den Kern trifft. und das Beispiel mit den Windeln ist auch gut gewählt.
Man muss den Menschen sagen, was ihre Bedürfnisse sind, von allein kommen sie nicht drauf.
By Hammer on Jul 11, 2011