Targeting – Magic word, or at least not always the solution? (5/5)
1. April 2009 – 16:21- Advertising, the fit to the user or users, fit for advertising?
In a Interview of 26.03.2009 said Mark Frank, Director Sales & Trade Marketing Microsoft Advertising with internetworld.de (Tanja Gabler):
„Targeting is not always the solution: When I narrowed my user group too, I reach only those, the customers are already – and no new users. "
Microsoft Advertising marketed Facebook
Microsoft Advertising provides its customers with socio-demographic & Behavioral targeting, and marketing such as Facebook exclusively. (This community is worth, because Facebook users are very international, have high income and are well-educated)
Sold on Facebook
This made Microsoft Advertising, lt. Frank, there a three times as high Price per thousand (also thousand contact price or short TKP), as their competitors in other social media sites.
These articles might well be:
- Targeting – Forms of targeting (3/5)
- Social Media sprint. Facebookmarketing, Targeting, Win-win-Situation.
- Social Media-Dienste vorgestellt-Facebook, Flickr, Twitter, YouTube, Corporate Blogs, Xing. (3/10)
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