Social media success, key performance indicator (KPI). Networking can not be measured in clicks. (9 / 10)

20th October 2009 - 15:35

Instead of clicks and page impressions (unique users) = Key Performance Indicator (KPI).
In the online area for affiliate and search marketing, there are variables, such as clicks and page impressions (Unique Users).
In social media marketing is about dialogue between companies and their (potential) customers. Accordingly, values for success called key performance indicators (KPIs) are defined.

Important key performance indicators are:

Quantitatively = involvement of the users.
- The frequency of user-generated content of all types to a product, brand or company.
- As well as the views of the respective user.
= High quality of the comments.
- Evidence for the mood.
- May be read from the dialogues a positive or negative trend?
- Are there users produce, mainly negative or positive content?
- What is their network?
- Are these induction, ie opinion leaders?

Standardized social media currency rather wishful thinking?

General formula for the conversion of classic advertising reach, assess the strengths in the social network A, there will be no good. It can now be spoken by any single social media currency.
In addition to the existing conversion rate and ultimately the return on investment.

The specialty of individual communities will be worked out.

Each social media platform has its special features and the commitment is at Twitter O there than that measured for example Flickr. It is also on Twitter as more valuable if click Followers 10 of 50 on a link to click than 500 Visitors only 4 on one banner.

With Twitter itself, there are also different relevances. This is an active Twitterer 1000 Followers not necessarily more valuable than one with less. For there are many Twitterers with tens of thousands of followers, who are still no multipliers because the followers are mostly spammers or register corpses.

It is also clear that a recommendation of an independent bloggers for people in the decision making process has a higher relevance than an emotional TV spot on YouTube.

Instead of clicks and page impressions (unique users) = Key Performance Indicator (KPI)
In the online area for affiliate and search marketing, there are variables, such as clicks and page impressions (Unique Users).
In social media marketing is about the dialogue between companies and their (potential) customers. Accordingly, values for success called key performance indicators (KPIs) are defined.

Important key performance indicators are:

Quantitatively = commitment
- The frequency of user-generated content of all types to a product, brand or company.
- As well as the views of the respective user
High = Quality Comments

Evidence for the mood.
May be read from the dialogues a positive or negative trend?
Are there users produce, mainly negative or positive content?
What is their network?
Are these induction, ie opinion leaders?

Standardized social media currency rather wishful thinking?

Rate A general formula for converting traditional advertising reach, the strengths in the social network, it will probably be never. It is by no uniform social media currency are spoken.
In addition to the existing conversion rate and ultimately the return on investment.

The specialty of individual communities will be worked out.

Each social media platform has its special features and the commitment is for Twitter, for example, measured differently than Flickr. It is also on Twitter as more valuable if click Followers 10 of 50 on a link to click than 500 Visitors only 4 on one banner.

With Twitter itself, there are also different relevances. Such an active Twitterer 1000 follower is not necessarily more valuable than one with less. For there are many Twitterers with tens of thousands of followers, who are still no multipliers because the followers are mostly spammers or register corpses.

It is also clear that a recommendation of an independent bloggers for people in the decision process a higher

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