Usability and SEO Blog

Targeting - Performance Marketing (1 / 5)

It is clear that for a successful marketing communication of any kind subsequent points, the most important requirements are:

• 1st The target group to determine their own & 2 to achieve this.

Selective perception
The capacity of the recipients (selective perception) is limited.
The desire for increased efficiency and effectiveness of advertising is therefore understandable.

• It requires the right people at the right moment to place them with relevant content to achieve.

High budgets are allocated to it, but where to invest? Many know the phrase:

• "I know half of the money I spend on advertising wasted is, but I can never find out which half" (John Wanamaker).

I. Performance Marketing BVDW
"Performance marketing" was coined as a term in this context. The Federal Association of Digital Economy (BVDW) are defined:

1. Performance Marketing is an integral part of the media mix for the customer acquisition & customer loyalty training.
2. Through the use of different advertising media transactions are measurable responses and the user made with.
3. A maximum interaction (ie, a Involvement) is a targeted and individual approach as possible achieved by.

II Targeting - reaching audiences online exactly - the buzzword of the online advertising sales

1. Target (English target / actual) comes originally from the banner ads and called targeted advertising on the Internet. More precisely, the reduction of wastage and improve the efficiency of campaigns.

Advertising without scattering losses for a precise targeting

1. Desired target groups are reached, without suffering scattering losses.
2. More effective communication is achieved by advertising is only based on predetermined criteria appear specially for pre-selected users. Basis for distribution of the form are not user data from the target segmentation criteria and typologies. More precisely: A targeted placement is based on demographic and psychographic characteristics, according to behavioral patterns, context, and milieus.

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