The end of the click graves, Long live the user experience – Online audience measurement with visits instead of PIs

The Information Community to determine the distribution of advertising media (IVW) Already in summer 2009 announced, that Page Impressions ( PIs) have served as the principal measure.
The Visit, So the number of consecutive operations use, a visitor to an online offer runs, is weighted more in the future. This means an end to the user un-friendly Please click Bringer.

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