Usability & User Experience (UX) – Water for the desert Internet Consulting

It applies to consumer behavior in terms of product evaluation (Produktwahrnehmung) adapt.
How can a sales pitch to be replaced by a specialized trading online?

There are three solutions as online- Friendly alternatives to consultant

1. Vorschlagsysteme (Example: Amazon and Shopotainment)

2. Guided-Selling-Features (Product Finder / eg. Notebook Finder CANCOM)

3. Direct communication with the customer (real people, for so-called virtual avatars were not accepted by the user)

Psychologically, consumers considered:

Why do a sales pitch to be replaced?
In the consumer research and in information processing research interests perceived how many and which product information and used for product evaluation.

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