It applies to consumer behavior in terms of product evaluation (Produktwahrnehmung) adapt.
How can a sales pitch to be replaced by a specialized trading online?
There are three solutions as online- Friendly alternatives to consultant
1. Vorschlagsysteme (Example: Amazon and Shopotainment)
2. Guided-Selling-Features (Product Finder / eg. Notebook Finder CANCOM)
3. Direct communication with the customer (real people, for so-called virtual avatars were not accepted by the user)
Psychologically, consumers considered:
Why do a sales pitch to be replaced?
In the consumer research and in information processing research interests perceived how many and which product information and used for product evaluation.