Usability and SEO Blog

Content is King. Content Usability. Content SEO. CRO Instrument

26. March 2010 – 20:00
Many businesses are (unfortunately still) unaware, that consumer behavior online differs greatly from the offline consumer behavior. This particularly concerns the content: Content is the content of a website, So texts & Multimedia content. Content is a key criterion for the success of an Internet presence. Often the texts are very much neglected. Content Usability Not only is the content information sites a competitive factor. Good product texts from online stores to increase the conversion rate. Good communication is a prerequisite for a targeted sales approach. Therefore, the content for the usage in the network must be adapted. Bad practice examples I Example-Content Usability Offline is an information brochure created. This information is not processed by the Content-Writing-Rules. On the contrary, The brochure will be made summarily scanned into the net. In most cases, which is positive to note, good interactive features built, for example. influenced by a "continue" a positive user experience. It does not show here, however, all eight were Usability Content Writing- Regulate. Worse, even after use of ...

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International and National Tester in Berlin looking for Esprit! Userfriend.de. Subjects-acquisition Berlin.

3. February 2010 – 20:12
Hello, it comes to international usability tests in the Berlin of the online stores for the young international lifestyle brand Esprit. We are looking for this year to participate in a prospective trial from Germany, and Native Speaker, the following eligibility requirements to fulfill. If interested, please send an e- Mail with Esprit in the subject to: b.litzenberg @ userfriend.de. You are welcome to register through a form in our subjects panel for this and other studies. Usability testing in Berlin for Esprit = 75 % If you want to discount or knows someone, the site as a tester and current or. participate in future customer for the online store Esprit on a nice usability test would? Remuneration In return for your opinion you get from an online shopping 75 % Discount to a purchase of 250,-Euro. Example: You pay 62,50 Euro receive and Esprit products from imWert 250,- Euro. Save up to 187,50 Euro. Euroy? Your opinion counts. Esprit aims to include the needs of customers in the future even more strongly with the website design. We value your opinion and ...

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Social Media sprint. Facebookmarketing, Targeting, Win-win-Situation.

3. February 2010 – 14:31
At the conclusion of the Social Media series is said, that many social media, But not all companies has arrived. To avoid "too late" is, should work cut the brands and companies. Social Media ranked 1 According to the study "BVDW trend in percent"the Bundesverband Digitale Wirtschaft ist Social Media in the first place of the central themes of the digital economy. Social Media Mobile is thus before,Moving,Privacy Policy,Performance Marketing and Targeting. (See Targeting in five parts) [caption id="attachment_1537" align ="aligncenter" width="366" caption="Central themes of the digital economy "][/caption] Endspurt Ich thinking, It will be the first, who have dealt with social media, the most benefit from it. For the "reserves"not least because of a branding effect, when it comes to weed out. [Dh. Consumers tend to move before the, what they know more or evaluate a better image, alone because of its high visibility] So if as yet no way (dh. a suitable platform) ...

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Law in Social Media (3/3). Warning, Liability, judicial enforcement, Recall their own content.

9. January 2010 – 20:52
Imageverlust durch Abmahnung Vorsicht, who urges fast can suffer a loss of image. Disputes can often settle out of court. The loss of image is not always the one intended, the allegedly violated rights, but those, the warning too quickly. In the last part right & Social Media in the Internet World Business 26/09 reported the example of Jack Wolfskin. [caption id="attachment_1501"caption id=gnleft" width="108" caption="Jack Wolfskin Markenszeichen"][/caption] [caption id="attachment_1503Handarbeit_ähnlicher Tatzenabdruck"][/caption] Der große Bekleidungshersteller mahnte kleine Anbieter von Textilprodukten ab, which also, similar to the trademark "Wolf Paw", such as pillow with a paw printed. Das Resultat war ein Satirefoto, which the Internet World was held at the Google Images search for Jack Wolfskin .... Außergerichtliche Einigung ist sinnvoll Bei einfach gelagerten Fällen geringer Verletzungsschwere sollte daher der Rechtsverletzer zum Abstellen der Rechtsverletzung aufgefordert werden. Only when this is not apparent as the, should be taken against him by lawyers. IP-Adressen-Ermittlung Plattformbetreiber sind seit Novellierung des Urheber-und Markenrechts zur Auskunft der IP-Adresse verpflichtet, if there is an obvious violation of the law. Es gibt sonst ein strafrechtliches ...

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Law in Social Media (2/3). Copyright, Personal rights.

21. December 2009 – 15:39
Copyright and privacy laws also apply in Social Media. Copyright protects the ideological and material interests of the author on his mind works. The personal rights and protects against interference in the life- and freedom of the field. A protectable, intellectual creation is subject to copyright above a certain threshold of originality. With the use of foreign works, it always requires the consent of the copyright holder. ZB. in broadcast recordings on You Tube, Upload images (zBFlickr) oder Re-Tweets. With publications in social networks, such as Facebook and Studi VZ etc. rights apply. Their practical enforceability is often more problematic. Dr. Hajo Rauschhofer is his experience in the Internet World Business (25/09) again. The subject of copyright infringement can be: Texts, may be copied images music videos Tweets? And. Copy text messages to Twitter, dh. die Nutzung von Tweet-Inhalten und Re-Tweets, apparently does not consent. Because it is assumed, that no protectable, intellectual creation, given the character limit (140) is given. Bilder Video/ Sendungsmitschnitte auf Youtube Die Tatsache, dass bei You Tube Sendungsmitschnitte aus dem Fernsehen ...

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Law in Social Media (1/3). Information requirements, Competition Law, Advertising in Social Media, the example of Twitter.

7. December 2009 – 12:17
Social media is not above the law. Although not all legal questions can be answered, there are recommendations of lawyers, that can protect against admonish. A final clarification, there will be probably only by appropriate court cases. Twitter und Paragrafen Impressumspflicht bei Twitter Diskutiert wird die Frage, ob und wie bei einer Twitter-Seite ein Impressum gemäß § 5 Tele Media Act (TMG) required. In der Internet World Business (24/09) is Dr. Hajo Rauschhofer, Lawyer specializing in IT law, advance some tips for an imprint on the Twitter page: Abgrenzung privat und gewerblich Nach Kriterien-analyse des § 5 TMG benötigen nur „geschäftsmäßige Angebote“ ein Impressum. A distinction is, like eBay, not always easy: Encyclopedia of the CEO as an individual or as part of the marketing strategy. I would assume it always, that a CEO's brand lives and, accordingly, a brand ambassador and representative of the company and thus more commercial and Encyclopedia. Geschäftsmäßige Angebote lassen sich meist bereits an der Gestaltung der Hintergrundgrafik ...

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CRO. Test brings sales and- makes life easier, since today is World Usability Day.

12. November 2009 – 23:00
[caption id="attachment_1377" align ="alignleft" width="48" caption="WUD"][/caption] Der World Usability Day-making life easy- Today, on 12. November 2009, its fifth birthday. This year with the motto: Designing for a Sustainable World. Digression: Viele kennen den Begriff Sustainability auch im Zusammenhang mit LOHAS (Lifestyle of Health and Sustainability). The Konsumententyp, with its purchase of behavioral health & Promotes sustainability. Wo findet der World Usability Day (WUD) instead of? At over 200 Locations worldwide meet usability enthusiasts and professionals. Ziele des WUD Das Thema Usability soll auch außerhalb des Fachs bekannt und sowohl als neues Berufsbild als auch als eine Forschungsrichtung anerkannt werden. called on the international site, it: It's about making our world work better. It's about "Making Life Easy" and user friendly. Bilder der World Usability Days Bei Flickr gibt es Photos von den Vorjahren. By 2009 will be suspended soon. Who organizes WUD ? In German-speaking countries of the World Usability Day ...

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Microsoft Windows 7 nutzerfreundlich. With Usability & User Experience.

27. October 2009 – 16:04
Since the 22. October 2009 is Windows 7 for all available. I met Mr. Clemens Lutsch, User Experience Evangelist at Microsoft Germany on 07.09. on man & Computer 2009 at a conference of the Usability Professionals. At this time, this already had the Windows 7 installed. Usability studies. User-Testing & User Research. Even with Microsoft. Just the name makes the user experience evangelist importance of user testing at Microsoft clearly. About a year ago, the Windows boss Steven Sinofsky in a workshop on Windows 7 asked, because if Microsoft also performs usability tests. A little irritated this antwortetet: „Nein, never "to general laughter. [caption id="attachment_1264" align ="alignleft" width="150" caption=" Steven Sinofsky (links) next to Microsoft CEO Steve Ballmer. Image: KEYSTONE/AP"][/caption] Microsoft is known for Usability Testing & Customer surveys in the development of new products. After Vista is an important approach. Hasta La Vista + FAQ-Windows 7. The mirror comes in an article dated 21.10.09 to the new operating system as ...

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Social Media-What is measured? By what measurement criteria? Nutzerfreundlich. (10/10)

20. October 2009 – 15:36
What can be measured? 1. Die Steigerung der Sichtbarkeit im Social Web kann verfolgt werden = Branding Wie, with which measurement criterion? The frequency of mentions in major social media services. By searching for key words (Corporate brands and product names). The number of subscribers of their own blogs and a growing number of links to blog posts can be captured. 2.    Förderung des Dialogs = Involvement Zahl der Beiträge, Content produced by the company incurred. ZB. a video of companies, which is published in the Social Web on a variety of sites. (This would be advantageous YouTube Statistics) Increasing number of links. 3.    Positive Beeinflussung des Dialogs=Akzeptanz Ton innerhalb der Community. The ratio of positive to negative contributions in comparison to past months. Responding to new content, designed to strengthen the brand. 4.    Aufbau eines Netzwerks=Virales Marketing Anzahl der Abonnenten der diversen Social Media Profile (Facebook Fansite, Weblog, You Tube etc.). Number of links and content distribution. Number of Influencer (the ...

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Social Media-Erfolgsmessung Indikators-Key Performance (KPIs.). Networking can not be measured in clicks. (9/10)

20. October 2009 – 15:35
Instead of clicks & Page Impressions (Unique Users)= Key Performance Indikators (KPIs). In the online area for affiliate and search marketing, there are measures, such as clicks and page impressions (UnUnique Users In social media marketing is about the dialogue between companies and their (potential) Customers. Accordingly, values for the measurement of performance known as Key Performance Indicator (KPKPIs.be defined. Important key performance indicators are: Quantitatively, the user engagement =. The frequency of user-generated content of all types to a product, a brand or a company. And opinions are user. Quality = quality of comments. Evidence for the mood. May be read from the dialogues a positive or negative trend? Is there User, mainly negative or positive content produce? What is their network? If this induction, also Meinungsmultiplikatoren? Standardized social media currency rather wishful thinking?! Eine Generalformel zur Umrechnung klassischer Werbereichweiten, assess the strengths in the social network, wird es wohl nicht geben. Es kann bisher von keiner einheitlichen Social ...

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