berlin usability usability seo

Law in Social Media (third). Information requirements, competition, advertising in social media, Twitter on the example.

7th December 2009 - 12:17
Social media is not above the law. Although not all legal questions can be answered, there are recommendations of lawyers who can protect against prior reminder. A final clarification is probably only through appropriate court there. Twitter and paragraphs imprint obligation is discussed Twitter at the question of whether and how a Twitter page an Imprint according to § 5 Tele Media Act (TMG) is required. In the Internet World Business (24 / 09), Dr. Hajo Rauschhofer, specialist in IT law, advance a few tips for an imprint on the Twitter page: the demarcation criteria for private or business analysis According to § 5 TMG need only "business-offers" an imprint. Delimitation is, as with eBay, not always easy: twitter by the CEO as an individual or as part of marketing strategy. I would always assume, however, that a CEO's brand lives and so a brand ambassador and representative firm is thus commercially twittert forever. course of business Offers can usually already in the design of the background image ...

Posted in General , Online Marketing | 1 Comment » | Artikel drucken Print

CRO. Test brings revenues and makes life easier, since today is World Usability Day.

12th November 2009 - 23:00
[Caption id = "attachment_1377" align = "alignleft" width = "48" caption = "WUD"] [/ caption] The World Usability Day-making life easy, has today, on 12 November 2009, his fifth birthday. This year, with the theme: Designing for a Sustainable World. Digression: Many know the term sustainability in the context of LOHAS (Lifestyle of Health and Sustainability). The Konsumententyp that his buying behavior promotes health and sustainability. Where is the World Usability Day (WUD) take place? At over 200 locations worldwide meet usability and interested professionals. WUD The objectives of the usability issue is outside of the discipline known both as new job as be recognized as a research direction. At the international site it says: It's about making our world work better. It's about "Making Life Easy" and user friendly. Images of World Usability Day at Flickr there are photos from previous years. The set will soon be of 2009th Who organizes WUD? In German-speaking countries, the World Usability Day by ...

Posted in General , Usability & User Experience (UX) | No Comments » | Artikel drucken Print

Microsoft Windows 7 to use. With Usability & User Experience.

27th October 2009 - 16:04
Since 22 October 2009 Windows 7 is available for all. I met Mr. Clemens Lutsch, User Experience Evangelist at Microsoft Germany on 07.09. at the Mensch & Computer 2009 in an event of the Usability Professionals. At this point it had already installed the Windows 7. usability studies. User-User Testing & Research. Also at Microsoft. But the term User Experience Evangelist tests highlights the importance of user-Microsoft clearly in. , Year before was one of the chief Steven Sinofsky Windows within a workshop on Windows 7 asked whether Microsoft for conducting usability tests as well. A little irritated antwortetet this: "No, never" to general laughter. Caption id = "attachment_1264" align [ = "alignleft" width = "150" caption = "Steven Sinofsky (left) next to Microsoft CEO Steve Ballmer. Picture: KEYSTONE / AP"] [/ caption] Microsoft is known for the usability testing and customer surveys in the development of new products . Under Vista, an important approach. Hasta la Vista + Windows 7 FAQ's Der Spiegel in an article published on 21:10:09 the new operating system than on ...

Posted in General , Usability & User Experience (UX) | 1 Comment » | Artikel drucken Print

Social Media What is measurable? By what measurement criterion! User-friendly. (10/10)

20th October 2009 - 15:36
What can be measured? First The increasing visibility in the social web can be traced = Branding As with what measurement criterion? The frequency of mentions in the major social media services. By searching for key words (company brands and product names). The number of subscribers of their own blogs and a growing number of links to blog posts can be acquired. 2nd promote dialogue = Involvement number of contributions, the company produced content arose from by . For example, a video of companies, which is published in the Social Web on a variety of sites. (This would be beneficial YouTube statistics) the number of rising Links. 3 = Positive Influence of the dialogue sound acceptance within the community. The ratio of positive to negative contributions in comparison to past months. Responding to new content that the brand has been developed to strengthen. 4th building a network marketing Viral = number of subscribers to the various social media profiles (Facebook fansite, Weblog, You Tube, etc.). Number of linking and distribution of content. Number of influencer (the ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | 1 Comment » | Artikel drucken Print

Social media success, key performance indicator (KPI). Networking can not be measured in clicks. (9 / 10)

20th October 2009 - 15:35
Instead of clicks and page impressions (unique users) = Key Performance Indicator (KPI). In the online area for affiliate and search marketing, there are variables, such as clicks and page impressions (Unique Users). In the social media marketing is about the dialogue between companies and their (potential) customers. Accordingly, values for success called key performance indicators (KPIs) are defined. Important key performance indicators are: Quantitatively = commitment of the users. The frequency of user-generated content of all types to a product, brand or company. As well as the views of the respective . Quality = quality of the comments. indications of the mood. Can be made of the dialogues a positive or negative trend read user? there, mainly negative or positive produce content User? looks like her from network? Are these induction, ie, opinion leaders? social media currency rather wishful Standardized! A general formula for converting traditional advertising reach, assess the strengths in the social network?, there will be no good. It is far from any single Social ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | No Comments » | Artikel drucken Print

Social Media Monitoring presented. Social Web monitor automatically. (8 / 10)

20th October 2009 - 15:34
Regular monitoring of activities provides an indication of whether the social media marketing of the company is successful. As with all other marketing measures evaluation is this important to optimize a campaign and a budget efficiently. Monitoring can service outsourced to external, it can also be up to a certain size to be carried out independently. Independent, regular, manual shaking search, where relevant dialogues take place, is very tedious and time consuming. Big companies and famous brands, it is only possible, services to focus on specific, because the tide is high content of otherwise. Nevertheless, it is also the risk that important dialogue to be missed. Professional social media monitoring solutions. These software solutions for the monitoring are from about 500 U.S. dollars a month to have. Here, the key words events, product names, companies, brands or the combination of both may exist. This will also allow a comparison between several brands. It will be not only our own dialogues, but ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | 2 Comments » | Artikel drucken Print

Why Social Media-Social Media? (7 / 10)

20th October 2009 - 15:33
The Social Web is constantly growing and well-known brands can not escape today. Even small companies will not be able to avoid media marketing Social. Those who ignore the risks dialog negative consequences for Fima and brand. All the business activities in the social web can help to ensure that the brands "more tangible" be. It is closer bond between the company and the consumer create a. Konsumentenpsychologisch That is, the involvement should be increased. (Both the personal and the product involvement). Rapid response to a crisis. Also, a strong network, help in circulating, net short time to refute false information. to give rise to doubt also the first place. Basically, but "bitch" Customers can always, but oppose them and ask to correct the misunderstanding, the quality criteria for such communication to "make eye level." Social media is used to: new customer acquisition customer retention improved image + branding Innovation Research Short-term and measurable objectives in Part 10 - What is measured? By what measurement criterion? more accurately described. 1 New customers. Enlargement of the target groups, the achievement netzaffiner by ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | 1 Comment » | Artikel drucken Print

Social media guidelines. Policy more than an online etiquette. (6 / 10)

20th October 2009 - 15:32
If company employees in the social Web actively be their with want, they need a guide, so that on MySpace & Co nothing goes wrong. What is covered, the guidelines require, for example, that when communicating on the Web note to employees who, as it relates to the employer or is their work in their respective companies. In particular, in publications of numbers, strategies, or customer information. The rules include, for example, that employees and clearly formulate shall be clear always that they have their own opinion and not the company make known the. Why To platforms to establish the operations focused on mixing business content to respect private and. 1 To protect the reputation of a company 2. To protect the employees themselves to get certainty on what companies say they can about and what not. Also, some Mitgliedenr in Social Networks are not always aware that they are with pictures and messages in the profile also hurt themselves, because they also ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | 2 Comments » | Artikel drucken Print

Social media ground rules for social media strategies. (5 / 10)

20th October 2009 - 15:31
There are basic rules that still no success of social media strategies guarantee though, but help to overcome the first barriers to entry. It is important to each game rules of the various communities to adhere to the. So there is such as XING the business network a more formal tone than on Facebook or StudiVZ. Golden Rule: usability first one-value instead of advertising. The value to the community is a decisive factor. There is no use if rash profiles and created with the Code of uninteresting content will be filled content. It is the quality of the content. Without content, interesting presentations and good networking is no interest to users for that. Because nobody wants press releases or advertising messages on Facebook and read current Co 2. Activity-continuously. It is important, the community regular intervals interesting content to offer as well. Makes value-added work, needs a concept, an appropriate budget and (co) workers, the various platforms operate continuously. This can be part of an external service provider to outsource 3. Dialogue ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | No Comments » | Artikel drucken Print

Social Media tips for building a network. (4 / 10)

20th October 2009 - 15:30
The basis of all social marketing activities is a well-structured and well maintained network. There are two types of networks, which are ideally to use both. 1 Company or individual brands to build their own networks. Your brand community. With profiles on services like Facebook or Youtube trailer can be aggregated, however, a brand can only to a certain degree of a relationship to build a user 2. Companies use the networks of their employees. Employees may already have large and extensive networks. Engage them in business and in social networks, they become ideal brand ambassadors. Because they are experts in their field, as it firms and their sub very well know that. For users, it is usually easier with a staff that has the brand lives and her face is a communication to. step by step to the first network Analysis of the Social Services Media = Where is your target? With the multitude of social media tools, it is not easy ...

Posted in General , Online Marketing , Advertising and Consumer Psychology | 1 Comment » | Artikel drucken Print

Usability and SEO Blog by user friend, the usability consultant Entries (RSS) and Comments (RSS) . Designed by Bob