Archive for the ‘Online-Marketing’ Category

Mobile Marketing (4/4). LBS. Combination of offline and online trading.

Friday, September 3rd, 2010

Communication and shopping behavior is shifting to mobile network. Advertising channel will be worth it. The last part of mobile marketing has been shown, that this advertising channel may be worth konsumentenpsychologisch. Meanwhile, about surfing. 13 Percent with their smartphone on the Internet (In&In the Media 09/2010). But it may serve to attract new customers. For an appropriate involvement with ...

Mobile Marketing (3/4). Social Media Mobile. Branding & Involvement “pur“.

Tuesday, July 20th, 2010

Werber this time, looks to local services. Social Media Mobile The fusion of the technical capabilities of smartphones (GPS also), location-based services / Location Based Services (LBS ) and Social Media, revealed an effective advertising channel. From konsumentenpsychologischer view. Local Services. Location-based networks. There are already services with a mix of friends network, Recommendation portal and geospatial input ...

Mobile Marketing (2/4). Mobile marketing tools.

Sunday, July 11th, 2010

Mobile marketing tools are: Mobile Website Handy-App Mobile Werbekampagne 1. Mobile Website A mobile site is, casually speaking, a customized website for the road. The normal company's website will unfortunately not immediately user-friendly, in every smartphone, implemented. The Web usability in the mobile Web is different from ordinary Internet. It must both technical features for the mobile ...

Content is King. Content Usability. Content SEO. CRO Instrument

Friday, March 26th, 2010

Many businesses are (unfortunately still) unaware, that consumer behavior online differs greatly from the offline consumer behavior. This particularly concerns the content: Content is the content of a website, So texts & Multimedia content. Content is a key criterion for the success of an Internet presence. Often the texts are very much neglected. Content Usability Nicht ...

Social Media sprint. Facebookmarketing, Targeting, Win-win-Situation.

Wednesday, February 3rd, 2010

At the conclusion of the Social Media series is said, that many social media, But not all companies has arrived. To avoid "too late" is, should work cut the brands and companies. Social Media ranked 1 According to the study "BVDW trend in percent" the Bundesverband Digitale Wirtschaft is Social Media ...

Law in Social Media (2/3). Copyright, Personal rights.

Monday, December 21st, 2009

Copyright and privacy laws also apply in Social Media. Copyright protects the moral and material interests of the author in his work of the mind. The right to privacy protects against interference in the life- and freedom of the field. A protectable, intellectual creation is subject to copyright above a certain threshold of originality. When using the works of others, it always requires the consent ...

Law in Social Media (1/3). Information requirements, Competition Law, Advertising in Social Media, the example of Twitter.

Monday, December 7th, 2009

Social media is not above the law. Although not all legal questions can be answered, there are recommendations of lawyers, that can protect against admonish. A final clarification, there will be probably only by appropriate court cases. Twitter and paragraphs, whether and how in a Twitter page ...

Social Media-What is measured? By what measurement criteria? Nutzerfreundlich. (10/10)

Tuesday, October 20th, 2009

What can be measured? 1. The increasing visibility on the social web can be traced Branding =, with which measurement criterion? The frequency of mentions in major social media services. By searching for key words (Corporate brands and product names). The number of subscribers to their own blogs and a growing number of links to blog posts ...

Social Media-Erfolgsmessung Indikators-Key Performance (KPIs.). Networking can not be measured in clicks. (9/10)

Tuesday, October 20th, 2009

Instead of clicks & Page Impressions (Unique Users)= Key Performance Indikators (KPIs.). In the online area for affiliate and search marketing, there are measures, such as clicks and page impressions (Unique Users). In social media marketing is about the dialogue between companies and their (potential) Customers. Accordingly, values ​​for the measurement of performance known as Key Performance ...

Social Media Monitoring presented. Social Web automatisch überwachen. (8/10)

Tuesday, October 20th, 2009

Regular monitoring of activities provides information on, whether the social media marketing of the company is successful. As with all other marketing activities such evaluation is important, to optimize a campaign and a budget efficiently. The monitoring can be outsourced to external service providers, can also be up to a ...