Archive for the 'Advertising and Consumer Psychology' Category
Tuesday, July 20th, 2010 Werber this time, looks to local services. Social Media Mobile The merging of the technical capabilities of a smartphone (also GPS), location-based services / Location Based Services (LBS) and social media, revealed an effective advertising channel. From konsumentenpsychologischer view. Local Services. Location-based networks. There are already services with a mix of network of friends, and Geodata Portal recommendation Entry ... Posted in General , Online Marketing , Advertising and Consumer Psychology | No Comments »
Thursday, June 3rd, 2010 Mobile Internet booming. Since the smartphone user can go to the net everywhere. The advertisers see this as a powerful mobile advertising channel. [Caption id = "attachment_1900" align = "alignnone" width = "150" caption = "Mobile Usability & Mobile User Experience"] [/ caption] Mobile Usability The usability of website and online Stores a "must have" is, in large part to the ... Posted in General , Usability & User Experience (UX) , Advertising and Consumer Psychology | No Comments »
Sunday, April 18th, 2010 We are looking for in each month usability tester for Esprit. German and international testers. In this month alongside Germans in particular, Belgium. Next test period: 15.05 .- 15.06. 2010 Esprit, the young international lifestyle brand applies, the wishes of their customers with a website design. That is your opinion and Esprit important! Usability testing in general Userfriend.de testers sought strong: you have interest as a usability Tester ... Posted in Usability & User Experience (UX) , Usability Jobs , Advertising and Consumer Psychology | No Comments »
Friday, March 26th, 2010 Many businesses are (unfortunately still) not aware that consumer behavior online very much on the consumer behavior online differs. This especially concerns the Content: Content is the content of a site, such as texts and multimedia content. Content is a key criterion for success an Internet presence. texts are often very neglected. Usability Not content ... Posted in General , Online Marketing , SEO , Usability & User Experience (UX) , advertising and consumer psychology | 1 Comment »
Wednesday, February 3rd, 2010 At the conclusion of the Social Media series is said that social media in many but not all company has arrived. This is not "too late" is concerned, the brands and companies work cut. Social Media at number one, according to the study "BVDW trend in percent" of the Bundesverband Digitale Wirtschaft Social Media is ... Posted in General , Online Marketing , Advertising and Consumer Psychology | No Comments »
Tuesday, October 20th, 2009 What can be measured? First The increasing visibility in the social web can be traced = Branding As with what measurement criterion? The frequency of mentions in the major social media services. By searching for key words (company brands and product names). The number of subscribers of their own blogs and a growing number of links to blog posts ... Posted in General , Online Marketing , Advertising and Consumer Psychology | 1 Comment »
Tuesday, October 20th, 2009 Instead of clicks and page impressions (unique users) = Key Performance Indicator (KPI). In the online area for affiliate and search marketing, there are variables, such as clicks and page impressions (Unique Users). In the social media marketing is about the dialogue between companies and their (potential) customers. Accordingly, values for success called Key Performance ... Posted in General , Online Marketing , Advertising and Consumer Psychology | No Comments »
Tuesday, October 20th, 2009 Regular monitoring of activities provides an indication of whether the social media marketing of the company is successful. As with all other marketing activities such evaluation is important in order to optimize a campaign and a budget efficiently. The monitoring service can be outsourced to external, but may also up to ... Posted in General , Online Marketing , Advertising and Consumer Psychology | 2 Comments »
Tuesday, October 20th, 2009 The Social Web is constantly growing and well-known brands can not escape today. Even small companies will not be able to avoid media marketing Social. Those who ignore the risks dialog negative consequences for Fima and brand. All the business activities in the social web can help to ensure that the brands "more tangible" be. There is a closer bond ... Posted in General , Online Marketing , Advertising and Consumer Psychology | 1 Comment »
Tuesday, October 20th, 2009 If company employees in the social Web actively be their with want, they need a guide, so that on MySpace & Co nothing goes wrong. What is covered, the guidelines require, for example, that when communicating on the Web note to employees who, as it relates to the employer or is their work in their respective companies. ... Posted in General , Online Marketing , Advertising and consumer psychology | 2 Comments »
