Archive for the ‘Werbe- and consumer psychology’ Category

Listen to Testimonials. Userfriend Video. USP = Qualitative Innovationsforschung.

Thursday, October 14th, 2010

Video help. User Friend offers qualitative research innovation. Dh. find out today already, what your customers want for the future. Make sure therefore your own competitive advantage. Why Why Why, who does not ask ... Why do your users or. Customer will remain King. Therefore, they optimize your,Website, Your online store, Individual applications or your software also with regard to cognitive psychology criteria. Fit ...

Mobile Marketing (4/4). LBS. Combination of offline and online trading.

Friday, September 3rd, 2010

Communication and shopping behavior is shifting to mobile network. Advertising channel will be worth it. The last part of mobile marketing has been shown, that this advertising channel may be worth konsumentenpsychologisch. Meanwhile, about surfing. 13 Percent with their smartphone on the Internet (In&In the Media 09/2010). But it may serve to attract new customers. For an appropriate involvement with ...

Mobile Marketing (3/4). Social Media Mobile. Branding & Involvement “pur“.

Tuesday, July 20th, 2010

Werber this time, looks to local services. Social Media Mobile The fusion of the technical capabilities of smartphones (GPS also), location-based services / Location Based Services (LBS ) and Social Media, revealed an effective advertising channel. From konsumentenpsychologischer view. Local Services. Location-based networks. There are already services with a mix of friends network, Recommendation portal and geospatial input ...

Mobile Marketing (1/4). Mobile Internet. M-Commerce. Mobile-Usability. User behavior in mobile buying process.

Thursday, June 3rd, 2010

Mobile Internet booming. Since the smartphone, users can go anywhere on the net. The advertisers see this as a powerful mobile advertising channel. [caption id="attachment_1900" align ="alignnone" width="150" caption="Mobile Usability & Mobile User Experience"][/caption] Mobile Usability The usability of website and online shop a "must have" is, is in large part at the ...

Usability testers in Berlin sought. Esprit e-shop test.

Sunday, April 18th, 2010

We are looking for in each month usability tester for Esprit. German and international testers. In this month alongside Germans in particular Belgium. Next test period: 15.05.- 15.06. 2010 Spirit, die internationale junge Lifestyle-Marke, the wishes of their customers strongly related to website design with a. Dh. Your opinion is important to us, and Esprit! Usability testing in general Userfriend.de testers wanted: They are interested as a usability tester ...

Content is King. Content Usability. Content SEO. CRO Instrument

Friday, March 26th, 2010

Many businesses are (unfortunately still) unaware, that consumer behavior online differs greatly from the offline consumer behavior. This particularly concerns the content: Content is the content of a website, So texts & Multimedia content. Content is a key criterion for the success of an Internet presence. Often the texts are very much neglected. Content Usability Nicht ...

Social Media sprint. Facebookmarketing, Targeting, Win-win-Situation.

Wednesday, February 3rd, 2010

At the conclusion of the Social Media series is said, that many social media, But not all companies has arrived. To avoid "too late" is, should work cut the brands and companies. Social Media ranked 1 According to the study "BVDW trend in percent" the Bundesverband Digitale Wirtschaft is Social Media ...

Social Media-What is measured? By what measurement criteria? Nutzerfreundlich. (10/10)

Tuesday, October 20th, 2009

What can be measured? 1. The increasing visibility on the social web can be traced Branding =, with which measurement criterion? The frequency of mentions in major social media services. By searching for key words (Corporate brands and product names). The number of subscribers to their own blogs and a growing number of links to blog posts ...

Social Media-Erfolgsmessung Indikators-Key Performance (KPIs.). Networking can not be measured in clicks. (9/10)

Tuesday, October 20th, 2009

Instead of clicks & Page Impressions (Unique Users)= Key Performance Indikators (KPIs.). In the online area for affiliate and search marketing, there are measures, such as clicks and page impressions (Unique Users). In social media marketing is about the dialogue between companies and their (potential) Customers. Accordingly, values ​​for the measurement of performance known as Key Performance ...

Social Media Monitoring presented. Social Web automatisch überwachen. (8/10)

Tuesday, October 20th, 2009

Regular monitoring of activities provides information on, whether the social media marketing of the company is successful. As with all other marketing activities such evaluation is important, to optimize a campaign and a budget efficiently. The monitoring can be outsourced to external service providers, can also be up to a ...