CRO. Testing contributes revenues and makes life easier, since today is World Usability Day.

12. November 2009 - 23:00

WUD

The World Usability Day, making life easy - today, on 12 November 2009, his fifth birthday.
This year, with the theme: Designing for a Sustainable World.

Digression: Many know the term sustainability in the context of LOHAS (Lifestyles of Health and Sustainability). The Konsumententyp that promotes health and sustainability, with its buying patterns.

Where the World Usability Day (WUD) take place?
At over 200 locations around the world meet usability and interested professionals.

Objectives of the WUD
The issue of usability is to be recognized outside of the compartment, both known and as a new profession, as well as a research direction. On the international site states:

It's about making our world work better. It's about "Making Life Easy" and user friendly.

Images of the World Usability Day
In Flickr there are photos from previous years. Which from 2009 will soon be discontinued.

Who organizes WUD?
In German-speaking countries of the World Usability Day by the German UPA (Usability Professionals' Association) is organized.

Theme-city examples
In Munich, the day was under the guise of:

"Things that make life easier"

Hamburg had its own motto:

"Sustainability"
It should also reflect on the connection of user experience and sustainability are encouraged.

Here in Berlin, the World Usability Day was headlined:

"Usability test drive" and included the Usability & User Experience at railway stations.
Life is not easy when you are looking for the right to be a long and ticket must be accepted in the end no or only certain bills as payment.

Web usability optimization ie = Conversion Rate Optimization (CRO)

The conversion rate as an indicator of success. Instead of sales, or sales in total sales.
When the conversion rate increases, more users will be converted into customers. (Hopefully in satisfied customers)

Users who are satisfied with an Internet merchant, do not change so quickly the provider.

Customer loyalty can not be underestimated! Even that is sustainable.
Satisfaction is achieved with a high Usability & User Experience (UX).

Usability testing

What level of usability for your website, can be determined through testing.
A usability agency or usability consultant help. That is, experts and users to test and optimize for your target audience.
When users are classic usability testing using a targeted deployed psychological questioning techniques, to identify needs and expectations. Put this, you only need to test it yet your conversion rate.

Testing brings sales
So reads a headline from the 09th to the Internet World Business November. The article dealt with, although more the discrepancies between what agencies offer and what companies find it useful. When asked what the conversion rate optimization is the most sense, but then there's one common denominator: Testing!

It is about what the user wants and not what the company like it.
It turns out that usability testing by experts and user testing are still underestimated.

Why long RUMT with many variations, but if you can ask.
As a further test types have been identified:

A / B testing to
Klickpfadanalysen
Purchase Demolition Analysis
Multivariate Testing
Segmentation
Online Surveys / customer feedback

Nevertheless, there is nothing like user tests. For it is the users' needs and expectations correctly identify, not only in terms of innovation research.

The customer is king
In addition, I have already wrote a review: Users in the center of attention, the customer is king

To increase your conversion rate
Let's test your Usability & User Experience & optimize. Your customers will thank you and new users will continue to customers who either.

Examples are the experts check (Check BASIC) or a traditional user testing (Test CLASSIC) User Friend.

So, true to the motto Usability Day:

Let `s make the customer's life easier and your company more Successful Life.

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