Usability and SEO Blog

Usability & User Experience (UX) - Water for the desert Internet Consulting

Increasing your conversion rate always begins at the site at.

• Search Engine Marketing (SEM)
• Search engine optimization (SEO) and all efforts
• Targeting and intelligence from others
• Crowd sourcing should be a high user-friendliness in the E-Shop will be implemented in the form.

They bring the user with all the means at your site and then?
Branding is certainly the long term. In the short term but you can user a high usability and user experience (UX) and see the resulting, user communications:

First to dwell on your site

to buy second in the best case your products.

Conversion Rate + Image + loyalty
With a high usability and UX you not only increase your conversion rate but also enhance your image and customer loyalty.

In the Internet World of Business July 20, 2009 Special there is a usability for ... finally!

"Customers to take the hand"
means it is discussed and how difficult it sometimes users have to make a supported product selection. It is spread by a flat product variety spoken on the Internet, the user makes a satisfied user shopping almost impossible.

Rummage Internet = Browse (Explore) or targeted Search
If a customer in real undecided before such a cell phone a store shelf, often helps a seller in product choice. That is, with few specific questions but will the consultant out in a sales pitch, what the customer wants. Whether he wants to do with the phone and photos etc.
For a specific product recommendation, among other things, whether he lays emphasis on style, an early adopter, or whether the technology must work for him in particular.

On the Internet, the wide view that the customer already knows what he wants and specifically for a mobile phone (eg Nokia E 71) is looking for. Assuming search capabilities in most shops are located.
This is a cozy Browse online surfers, however, made heavier than a department store visitors.

Internet shopping ≠ standard shopping
When a potential customer does not know exactly the item, but only that which is to make as a technical device, standard searches of little help.
It is on consumer behavior in terms of product evaluation (product perception adapt).

How can an online retail sales will be replaced in one?

There are three solutions as an online-friendly alternatives to consultant

1st V orschlagsysteme (Example: Amazon and Shopotainment )

2nd Guided-selling features (Product Finder / Finder of CANCOM eg, notebook)

3rd Direct communication with the customer (real people, for so-called virtual avatars were not accepted by the user)

Konsumentenpsychologisch considered:

Why do a sales pitch to be replaced?
In consumer research and in information processing research interests perceived how many and which product and used for product evaluation.

Product evaluation is a cognitive information processing.
The perception of products includes not only the decoding of the recorded stimuli but also the mental processing to the assessment. This Order comes through and evaluate the available product information about.

Give your customers all the information they need!
User Friend In studies showed that the provision is provided by the widest possible product and are thus recognized as performance factors.
Product pictures and videos, each page of a product and information for their use will represent even enthusiasm factors in customer satisfaction than perceived. MEDION enthusiastic as in the product communication with "Rear Views" of products (connectors, and interfaces).

Find out what your users want. User Friend asks for you. Click here for reasons of usability and user experience testing. you are interested in your site optimized? Here are the tests at a glance.

• CRO. Test brings revenues and makes life easier, since today is World Usability Day.
• USERFRIEND.DE - The friend of the user. User-friendliness and high conversion rate through Usability & UX
• Seven Reasons for a high Usability & User Experience (UX)