Usability and SEO Blog

Social Media sprint. Facebookmarketing, targeting, win-win situation.

3rd February 2010 - 14:31

At the conclusion of the Social Media series is said that social media in many but not all company has arrived. This is not "too late", is work cut should the marks and companies.

Social Media at number one

According to the study " BVDW trend in percentage "of the Bundesverband Digitale Wirtschaft Social Media is in first place of the central themes of the digital economy. Social Media is therefore in Mobile, moving images, data protection, performance marketing and targeting. (See Targeting in five parts)

Sprint

I think it will be the first to have dealt with social media is, most of which benefit the.
For the "reserves" not least because of a branding effect when it comes to weed out.
[This means that consumers tend to move that before, what they know more or evaluate an image better, not least because a high visibility]

• Who yet way (ie a suitable platform) has not found that, in order to communicate to consumers almost friendly with should take the offensive now.

Sifting - Information overload

Where once "all" companies and brands as represented on Facebook, the user will eventually need to decide on who he really is a fan, that is, with whom he wants to "be friends".
Not all companies will then make it to an appropriate customer to activate their involvement.
In order to prevent a social media information overload consumers will certainly keep only the companies with the friends list that they personally use. That is a personal interest arouse or / and provide a real added value.

Example

Opportunities - Targeting - Facebookmarketing

Now that some voices against the targeting of W3B online survey (of mostly elderly users) as were
is also demonstrated here the potential of the Facebookmarketings. Even under these Facebook users & Co., there are less in this study agreement to the negatively charged statement: "I feel myself observed by personalized advertising".

Win-win situation

So Facebook users can and "want" to be targeted and addressed so that performance-based.
For companies offers an effective marketing model that advertising and selling only the desired target group which also will be paid only if the target audience is interested.

These articles might well be:

• Social Media Services presented to-Facebook, Flickr, Twitter, YouTube, corporate blogs, Xing. (3 / 10)
• Targeting - Targeting theft only? The Glass Science (4 / 5)
• Targeting - magic word, or at least not always the solution? (5 / 5)

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