1stThe increasing visibility in the social web can be traced = Branding
How, by what measurement criterion?
The frequency of mentions in the major social media services. By searching for key words (company brands and product names).
The number of subscribers of their own blogs and a growing number of links to blog posts can be acquired.
2nd promotion of dialogue = Involvement
Number of contributions that have been created by the company-produced content. For example, a video of companies, which will be published on the Social Web on a variety of sites. (This would be beneficial YouTube statistics)
Number increasing links.
3rd Positive Influence of dialogue = acceptance
Sound within the community. The ratio of positive to negative contributions in comparison to past months.
Responding to new content designed to strengthen the brand.
4th building a network = Viral Marketing
Number of subscribers to the various social media profiles (Facebook fansite, Weblog, You Tube, etc.).
Number of linking and distribution of content.
Number of Influencer (more than once to distribute content).
5thFirst Impression with social media monitoring tools to measure.
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