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Social Media Monitoring presented. Social Web monitor automatically. (8 / 10)

20th October 2009 - 15:34

Regular monitoring of activities provides an indication of whether the social media marketing of the company is successful. As with all other marketing activities such evaluation is important in order to optimize a campaign and a budget efficiently.

The monitoring service can be outsourced to external, but may also up to a certain size to be carried out independently.

Independent, regular, manual shaking searching, where relevant dialogues take place, is very tedious and time consuming.
Big companies and famous brands, it is only possible to focus on specific services, as the tide is usually too large to content. Nevertheless, it is also the risk that important dialogue to be missed.

Professional social media monitoring solutions.
These software solutions for the monitoring can be had from about $ 500 a month.
Here the keywords to be events, product names, companies, brands, or the combination of both. This will also allow a comparison between several brands.
This will not only own but also the dialogues of the competition are analyzed. It is possible to filter out opinions, a (positive, negative, neutral) to determine tendency to be able to.

With the help of social media monitoring tools can first evidence of moods are captured. These services may limit the number of positive and negative opinions on a particular keyword analyze automatically.

But

Aspects such as irony, the algorithms can not evaluate properly.
sufficient for a first impression, these tools maybe.

But even with these tools, a lot of manual work is necessary. They offer numerous options that must be set correctly. In addition, the results must ultimately be evaluated manually.
An evaluation of all results can be accepted by an agency.

Microsoft developed under the working title "Looking Glass" is a new social media product. This will allow marketers, for brands and companies to search and analyze social networks.
Similar tools are already used by vendors such as Peoplebrowsr , Socialseek or recently Salesforce offered.

There are free versions of the social media monitoring tools, but so far only for the micro-blogging service Twitter:

• Tweetfeel

• Twendz

• Twitrratr

These articles might well be:

• Social Media in the company in 10 parts. Social Media Marketing in Social Networks. (1 / 10)
• Social Media What is measurable? By what measurement criterion? User-friendly. (10/10)
• Social Media tips for building a network. (4 / 10)

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