usability seo

Online Communities: What users really want

15. April 2008 – 15:04

The University of Applied Sciences Bonn-Rhein-Sieg and Friendly networks GmbH have 14 large networks such as. MySpace analyzed and 46 Communities with 172 Community users were questioned in detail.

According to this study takes the average user does not blog and mini games. He wants the latest news on the home page, a Free access, a good search function and the most simple and clear. The result: What keeps many a portal operator is important, often regardless of the user.

Offline-Marketing

was user wollen

67 Percent of community operators rely on flyers – it has been demonstrated,

that their effect is zero.

Online-Marketing

was benutzer wollen

Send out newsletters is still one of the most popular advertising – it is their success, according to operators of the study “extremely limited”.

Advertising

was user wirklich wollen

Discrepancy in perception: Companies often overestimate the very success of their advertising.

was will der nutzer

All, what the user directly and individually concerned, Last Unicorn.

Login

was will der user

Key to the particular user is the free access. Everything else he does not really matter.

Viral- Marketing

was-nutzer-wollen-06

Word-of-mouth advertising is the best web advertising. The user is recommended but only on a website, if he is satisfied with her about average.

Privacy

was-nutzer-wollen-07

The user privacy is very important. Users want functionality, with which they can protect themselves from unwanted people.

Features

was-nutzer-wollen-08

Too many features such as blogs, Group meetings, etc. spoil the fun on the website.

Reward

was-nutzer-wollen-09

Many features spoil the home page…an Games, Feeds, Widgets, the user is hardly interested. On the contrary: Deals are annoying.

Activity

was-nutzer-wollen-10

In communities interconnected by two thirds of the users only with people, they already know.

was-nutzer-wollen-11

For the user, it is particularly important to meet old friends.

was-nutzer-wollen-12

In more than three communities, the user is rarely active at the same.

Dimensions

was-nutzer-wollen-13

The larger the community, the more active users. A well-known social phenomenon.

Personalization/up-to-dateness

was-nutzer-wollen-14

Birthday reminder and news are particularly important to the user.

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    1. 9 Responses to “Online Communities: What users really want”

    2. Thank you for this interesting post. Unfortunately I can not access the study via the provided link. A “Print function” in Ihrem Blog wäre sehr wünschenswert 😉

      By DIY on Nov 11, 2008

    3. Your request was considered. You can now find a print option in the item overview. Thank you for your attention.

      By admin on Nov 14, 2008

    4. Moin, unfortunately the Uniseite is on the research project, apparently moved or removed easily voom network. Can someone please send this PDF document?
      Thank you
      Thorsten

      By thorsten@blogsauna.de on Aug 31, 2009

    5. Very interesting report, Thank you.

      By Ralf on Aug 31, 2009

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