Archive for October, 2009

Microsoft Windows 7 nutzerfreundlich. With Usability & User Experience.

Tuesday, October 27th, 2009

Since the 22. October 2009 is Windows 7 for all available. I met Mr. Clemens Lutsch, User Experience Evangelist at Microsoft Germany on 07.09. on man & Computer 2009 at a meeting of the Usability Professionals,,de,At this time it already had the Windows,,de,Operating system in Germany,,de,After a visit to the BMW Group u.a he spoke,,de,approach the consumer,,de,Target group specific user tests which bring in terms of user-friendliness,,de. Zu diesem Zeitpunkt hatte dieser bereits das Windows 7 installed. Usability studies. User-Testing & User ...

Social Media-What is measured? By what measurement criteria? Nutzerfreundlich. (10/10)

Tuesday, October 20th, 2009

What can be measured? 1. The increasing visibility on the social web can be traced Branding =, with which measurement criterion? The frequency of mentions in major social media services. By searching for key words (Corporate brands and product names). The number of subscribers to their own blogs and a growing number of links to blog posts ...

Social Media-Erfolgsmessung Indikators-Key Performance (KPIs.). Networking can not be measured in clicks. (9/10)

Tuesday, October 20th, 2009

Instead of clicks & Page Impressions (Unique Users)= Key Performance Indikators (KPIs.). In the online area for affiliate and search marketing, there are measures, such as clicks and page impressions (Unique Users). In social media marketing is about the dialogue between companies and their (potential) Customers. Accordingly, values ​​for the measurement of performance known as Key Performance ...

Social Media Monitoring presented. Social Web automatisch überwachen. (8/10)

Tuesday, October 20th, 2009

Regular monitoring of activities provides information on, whether the social media marketing of the company is successful. As with all other marketing activities such evaluation is important, to optimize a campaign and a budget efficiently. The monitoring can be outsourced to external service providers, can also be up to a ...

Social Media-Warum Social Media? (7/10)

Tuesday, October 20th, 2009

The social web is constantly growing and well-known brands can not escape today. Even small firms are not able to avoid social media marketing. Who risked ignoring the negative consequences for dialogue and brand Fima. All business activities in the social web can help, that the marks "touchable" are. Es soll eine engere Bindung ...

Social Media-Guidelines. Policy more than an online etiquette. (6/10)

Tuesday, October 20th, 2009

If companies are actively involved with their employees in the social web do, they need a guide, thus on MySpace & Co nothing goes wrong. What is regulated. before, what the employees need to consider when communicating on the Web, when it comes to the employer or their work in the enterprise. ...

Social media ground rules for social media strategies. (5/10)

Tuesday, October 20th, 2009

There are basic rules, although still no guarantee of success of social media strategies, but can help, first initial hurdles to overcome. It is important, to comply with the relevant rules of the individual communities. Sun prevails for example, the business network XING a more formal tone than on Facebook or StudiVZ. Golden Rule: User friendliness 1. Content ...

Social Media tips for building a network. (4/10)

Tuesday, October 20th, 2009

The basis of all social marketing activities is a well-structured and maintained network. There are two types of networks, where use ideally both. 1. Company or individual brands to build their own networks. Your brand community. With profiles on services like Facebook or Youtube trailer can be aggregated, Jedoch kann eine Marke nur ...

Social Media-Dienste vorgestellt-Facebook, Flickr, Twitter, YouTube, Corporate Blogs, Xing. (3/10)

Tuesday, October 20th, 2009

Meanwhile, there are many different social media platforms. Are briefly: Facebook Flickr Twitter You Tube Corporate Blogs Xing 1. Facebook is one of the largest social networks worldwide, with more than 25 Billion users. It's free, because the data (and) may be used by Facebook. In einem Beitrag zum Targeting bin ich auf die Nutzungsbedingungen schon ...

Social Media in business-What is Social Media? (2/10)

Tuesday, October 20th, 2009

Social Media (social media) is a buzz of activities in social networks. Social networks are network communities, Who ua. Facebook, Flickr, Xing and YouTube. But blogs and forums are one of these platforms, the exchange of opinions, Impressions and experiences. Read more presented on this in Part 3 services. Social Media ...