Archive for September, 2009

IVW monthly audience measurement – November new counting method – New figures from December

Monday, September 14th, 2009

In the Internet World of Business 31.08.2009 reported, that the IVW (Information Community to determine the distribution of advertising media) from November to the online coverage Visits , So unique users and page impressions will account for them more. In December, the first time the numbers are the new model will be published. Die PI photo ...

The end of the click graves, Long live the user experience – Online audience measurement with visits instead of PIs

Monday, September 14th, 2009

The Information Community to determine the distribution of advertising media (IVW) Already in summer 2009 announced, that Page Impressions ( PIs) have served as the principal measure. The Visit, So the number of consecutive operations use, a visitor to an online offer runs, is weighted more in the future. This means an end of user un-friendly click Bringer In ...