Archive for April, 2009

Spam filter-design of Newsletter

Thursday, April 9th, 2009

How do spam filters? Spam or junk (eng. "Waste" or "junk") is based on certain formal characteristics (as e.g.. certain keywords in the subject & Text) automatically detected. In order not to be signed as spam, Please observe the following rules: Use words in the subject never, which are typical of spam e-mails. In English, they can be as. "free", "money", "xxx" ...

Targeting – Magic word, or at least not always the solution? (5/5)

Wednesday, April 1st, 2009

Advertising, the fit to the user or users, fit for advertising? In an interview on 26.03.2009 said Mark Frank, Director Sales & Trade Marketing at Microsoft Advertising with internetworld.de (Tanja Gabler): "Targeting is not always the solution: When I narrowed my user group too, I reach only those, the ...

Targeting - Targeting theft only? The transparent customer (4/5)

Wednesday, April 1st, 2009

From a business perspective it is important to reach target audiences online exactly. From my experience in user tests, users usually speak of a theft and above, that they wish to be interviewed not in registration forms on their hobbies. Bug me not. This site is not without reason. It offers passwords. Oder anonym eine Spam-Email-Adresse ...

Targeting – Forms of targeting (3/5)

Wednesday, April 1st, 2009

Targeting techno graphic criteria (Technical targeting) This form can be as. raise, or. derived, as the attitude toward technology and technological progress is. By a log-file analysis is obtained as. Details of: browser type, -version (thus, only the advertising will be supplied, may in fact represent the user's browser) die IP ...

Targeting – The principle & History (2/5)

Wednesday, April 1st, 2009

In. The principle With the help of ad servers advertising material is delivered on advertising pages targeted. The AD server acknowledges parameters and technical conditions and it is as. either delivered an interactive banner with video sequence or a static banner. This frequency capping the number of (Advertising) Delivery per user controls = Contra Banner Burnout II. History 1994 ...

Targeting – Performance Marketing (1/5)

Wednesday, April 1st, 2009

It is clear, that for a successful marketing communication of any kind following points are the most important conditions: 1. to establish an individual target group & 2. To achieve this. Selective perception of the capacity of the recipient (selective perception) is limited. The desire for increased efficiency & Effectiveness of advertising is therefore understandable. It demands that ...